Choosing Right Name for Your Online Identity

Domain Name Registration is the first step in launching your online business.

It is the name of your business, as well as your identification mark. Hence domain name choice should involve at least minimal market research and business knowledge.

A well-chosen domain name can increase your business in various ways one of them is by increasing search engine traffic. Domain name registration is a vital work while setting up a new business.

There are two types of domain names:

  •   Generic Domains Names and

  •   Brandable Domains Names.

Generic Domain Names

Generic domain names are domains such as “” or “”. Most (if not all) short generic domain names have been reserved by domainers whos huge domain portfolios collect ad revenue by type-in traffic. Short generic domains are an expensive investment, unless you have a large budget these names will be out of reach.

Domains that contain keywords that apply to your industry will help your customers remember your website better.

Longer generic domains are still available, but the longer the domain the harder it will be to remember and spell correctly. Examples of longer generic domains could be (update: which is already taken…)

Many large companies purchase generic domains to benefit from the targeted traffic they bring in. For Example: Barnes and Noble owns &, nice assets for their brand.

Domain Names Extensions

Brandable Domain Names

Brandable domain names are easier to find, they are usually shorter and easy to pronounce and spell. An example of a brandable domain name is or They don’t have meanings, but could be turned into website brands.

Brandable domains can be turned into memorable identities. They are also make good blog names, out of Technorati’s Top 100 blogs most of them have brandable domains names.

TLDs - Top Level Domain

.com is the most commonly used top-level domain extension on the internet. It was created for commercial businesses, However, anyone is allowed to have a “.com” address, for business or not. Recently, many new TLDs have been introduced. Some cater to specific industries and others to specific countries. While it’s not possible to cover every variation it is best to stick with .com domains.

Tips for Choosing Domain Names

  •   Only Choose Dot-Com Available Domains

    There are many domain extensions available, try to register a domain with a .com suffix. It is the most common and the first that people type in when trying to find websites.
  •   Keep The Domain As Short As Possible

    Short domains are more memorable than longer ones, it is best to keep domains 7-8 characters or less.
  •   Avoid Trademarks & Copyright Infringement

    Unless you are looking for a legal battle, don’t register trademarks as domains.
  •   Avoid Hyphens and Numbers

    Hyphens and numbers in a domain are confusing and should be avoided if possible. Avoid using “4” for “four” or “2” for “to”. If you do register a domain with numbers, make sure to reserve both variations.
  •   Personal Names

    If reputation and name recognition in your field is important, such as with consultants, writers, or other professionals, consider using your name as your domain.
  •   Buy Misspellings

    Consider buying common misspellings of your domain to protect against competitors and domain squatters leveraging your brand or site name for traffic.

Points to Consider before Registering a Domain:

  •   The Best / Right Extension.
  • Extensions are the .com, .in, .net, .org, .info, etc. All of these extensions can be easily searched by our domain name availability. But it is always the .com which is most popular and widely used. If you get a domain name with .com extension, you can increase its chances of popularity. This extension looks more legitimate and common.

  •   The Key or Keyword.
  • Choice of domain name should involve right keywords. These keywords can only make your website search engine friendly. Be careful while choosing right keyword for your domain name, it should have relevance and searched by your target audience. Consider to choose short domain names, this gives your visitor ease of recalling your domain name.

  •   The meaning of Relevant
  • Be relevant in your approach. Whatever name you want to register make sure it has some relevance with your business. Search engines will recognize your worth only when they find you legitimate and relevant. Your domain name registration depends on your extension and the sign up time, so be cautious while spending your money.

    Make your site look relevant to your visitor. Avoid using other company's trademark and copyrights in your domain name. It is illegal to use copyrights and trademarks. Even if you get your keyword featured in other company's trademark, but you cannot use it as your domain name.

    Search engines have a lost and found service for websites, if you have relevant domain then you are found and if you don't then you are lost. Your domain name registration requires consideration and appropriate research. Domain registration is easy but important to be done well.

Our Domain Registration Services

With our ample of Experience, Data from Market Research and Business Knowledge we are in a position to provide reliable service for our Customers to get the Right Domain Name, You & Your Brand really wanted. As we believe that We Shine Web is

A Place that will make "You" & "Your" Identity Shine on Web..!

Domain RegistrationDomain Registration

Advantages of our Domain Registration Services

We Shine Web being an Affiliate to India's #1 Web Service Provider, which has enabled us to provide service to our clients with Awesome Discounts & Reliable Service proving Value for Money.

Please visit our Personalised Affiliate Website offering all World Class Web Hosting Services.


Contact us to know more about all current & valid Amazing Promotional & Discount Offers being offered at our Personalised Affiliate Website.

Please Note:
Any kind of information about offers provided from We Shine Web are only valid, if they are used to get service in our Personalised Affiliate Website at

FREE Products and Services with every Domain

Register your Domain & get Products worth 5000 FREE*

  • Free Email Accounts

    Free Email Accounts

    Get two 100 MB personalized email accounts. You get email accounts along with anti-spam and virus protection absolutely FREE!
  • Multiple Mail Forwards

    Multiple Mail Forwards

    Create email forwards that redirect to existing email accounts.
  • DNS Management

    DNS Management

    Manage your DNS records, website location, email, sub domains, aliases, FTP and more.
  • Domain Forwarding

    Domain Forwarding

    Automatically forward people to whatever website you want on typing your domain name in a browser. You can choose to use our domain masking feature as well.
  • Domain Theft Protection

    Domain Theft Protection

    Lock your domain name, so that your domain is not transferred out accidentally or without your permission.
  • Privacy Protection

    Privacy Protection

    Safeguard your privacy and prevent email spam by masking your public WHOIS details. Note: As per Registry mandate, Private Whois isn't applicable for .uk, .us, .eu, .coop, .asia, .nz, .co, .tel, .in & 3rd level .in
  • Easy to use Control Panel

    Easy to use Control Panel

    Manage your domain name, renew your order and make the most of your purchase with our intuitive control panel.
  • Dedicated Support

    Dedicated Support

    Our 24x7 Dedicated Support is proactive in resolving queries. Get in touch with us either through IM, phone or email.

Visit Our Places page on Google+


comments powered by Disqus